Wednesday, July 20, 2011

Christmas in July (kinda)

Typically in retail, January and July are the slowest months of the year. When you are a wholesaler, however, these months pick up exponentially. Our biggest (in volume or units) month out of the year is July and we are in thick of it now.

Blouses waiting for buttons and buttonholes

Quality control being preformed on finished blouses before they go to pressing

From markdowns at retail to furiously producing our Fall season, we are moving at all times in July and in many different directions. Many of our stores ask for as early of a Fall delivery as they can get regardless of the weather. The do this so they can show more people their fall selections BEFORE it gets cold in hopes of enticing people with great and different items before they start spending their fall clothing budget hoping they will remember the item and come back to that store to purchase. It’s a tough spot for them as they are usual involved in markdowns or discounting and are trying to get some new life and styles into their stores but don’t have a lot of money to pay for it.

Additionally, in January and July, we have our semi annual warehouse sale where we mark down our inventory up to 60% depending on what time you choose to do your shopping. We start at 8am and every hour we decrease the discount 10% so at 9am, the discount goes from 60% to 50% etc etc. It’s fun and a great way for us to sell off some of our inventory to make way for fall. If you’re not busy, feel free to check it out and if you don’t live here, we are trying something a little new this year. You can call in your order to 866-388-3501 after 11am and qualify for the 11am-4pm pricing. If the line is busy, we are probably helping other customers and we encourage you to leave a message with your name, phone number, and items, colors and sizes you want and we will call you back by 5pm with your total, confirmation, and payment. All instock items will ship on Monday July 25th.

Don’t forget, today is the last day we are downtown in Daley Plaza. Make sure to stop by and say hi to Amy today on your lunch break – 30% off, samples for sale, and fashion trivia to save up to $5.00 off your order – tons of fun! She’ll be there until 3pm.

See you or talk to you on Saturday!


No comments: